Digital Marketing for Alberta Pharmacies

Patients are searching right now. Can they find you?

Shoppers, Costco, and Walmart have entire teams making sure they show up first. You have us.

Check Your Visibility (Free) →

Big Chains Have Big Teams

Shoppers Drug Mart. Costco. London Drugs. Walmart. Dedicated marketing departments. Million-dollar ad budgets. SEO specialists. Content teams.

But they don't have what you have.

You Know Your Patients by Name

That's something no corporate chain can replicate.

You remember Mrs. Chen's allergies. You notice when Mr. Thompson looks more tired than usual. You take the extra five minutes to explain side effects because you actually care.

Patients don't want to be a number. They want a pharmacist who knows them, who remembers their history, who picks up the phone when they call.

That personal connection? That's your competitive advantage.

The problem is, patients can't find you. They search "pharmacy near me" and Shoppers shows up first—not because they're better, but because they have a team making sure they rank first.

♥

We help you get found

So the patients who want personal care—who are tired of being just another prescription number—can actually discover you exist.

Let's Talk →

Free Visibility Assessment

5 questions. 2 minutes. Honest answers about where you stand.

1/5

Search "pharmacy near me" in your area. Where do you rank?

2/5

Describe your website.

3/5

How do patients get refill reminders?

4/5

When did a new patient last say they found you online?

5/5

How confident are you about your pharmacy's future?

Free Resources for Alberta Pharmacies

No email required. No gatekeeping. Just useful stuff.

01

Google Business Profile Checklist

15 things to check and optimize on your Google listing. Takes 20 minutes. Free visibility improvement.

View Checklist →
02

SEO Quick Wins for Pharmacies

5 changes you can make today to rank higher in "pharmacy near me" searches. No technical skills needed.

View Guide →
03

Website Speed Test

Test how fast your site loads on mobile. If it's over 3 seconds, you're losing patients.

Test Your Site →

Google Business Profile Checklist

Don't have time to do this yourself? We'll optimize your Google Business Profile for you — it's one of the first things we do for every client.

0/15 complete

Your progress is saved automatically. Complete these and you'll outrank 80% of local pharmacies.

5 SEO Quick Wins for Pharmacies

1. Add Your City to Page Titles

Google uses page titles heavily for local rankings. Your title appears in search results—make it count.

Before: Services | ABC Pharmacy
After: Pharmacy Services in Edmonton | ABC Pharmacy

2. Create a Page for Each Service

Each service should have its own page with 300+ words. Different services attract different searchers.

Create pages for:
  • Compounding pharmacy [city]
  • Flu shots / vaccinations [city]
  • Blister packaging services [city]
  • Medication reviews [city]
  • Prescription delivery [city]

3. Get Consistent Citations

Your name, address, phone (NAP) must be identical everywhere. Inconsistencies confuse Google and hurt rankings.

Inconsistent: "123 Main Street" vs "123 Main St." vs "123 Main St"
Pick one: "123 Main St" — use this exact format everywhere
Check these sites: Google Business, Yelp, Yellow Pages, Healthgrades, your pharmacy software directory, local Chamber of Commerce

4. Add Schema Markup

Schema markup is code that tells Google exactly what your business is. Copy this template:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Pharmacy",
  "name": "YOUR PHARMACY NAME",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main St",
    "addressLocality": "Edmonton",
    "addressRegion": "AB",
    "postalCode": "T5A 0A1"
  },
  "telephone": "+1-780-555-0123",
  "openingHours": "Mo-Fr 09:00-18:00, Sa 10:00-14:00"
}
</script>

5. Get Reviews and Respond

Google weights businesses with recent, responded-to reviews higher. Here's a system:

Review generation system:
  • Ask satisfied patients: "Would you mind leaving us a Google review?"
  • Add QR code to receipts linking to your Google review page
  • Respond to EVERY review within 48 hours
  • Thank positive reviews by name
  • Address concerns professionally, take issues offline
Response template for positive reviews:

"Thank you [Name]! We're glad we could help. Our team works hard to provide great service, and it means a lot that you took the time to share your experience. See you next time!"

Website Speed Test Guide

Page speed directly impacts whether patients stay on your site. Here's how to test and what the scores mean for pharmacies.

Step 1: Test Your Site

Step 2: Understand Your Score

90-100 Good

Your site loads fast. Focus on other improvements.

50-89 Needs Work

Patients might leave before your site loads. Fix the issues below.

0-49 Poor

You're losing patients. This needs immediate attention.

Step 3: Common Fixes for Pharmacy Sites

Large images

Compress photos of your store. Use TinyPNG (free).

Old hosting

If your site is on GoDaddy or an old host, consider upgrading.

WordPress sites are often slow

Unless you have a specific reason (blog, e-commerce), WordPress is overkill for pharmacy sites. It requires constant updates, security patches, and plugin management. Modern static sites load 3-5x faster and cost less to maintain.

Too many plugins

WordPress sites often have 20+ plugins. Remove unused ones.

No caching

Ask your web person to enable browser caching.

The Numbers

0
%

of people research online before choosing a local business

0
$+

average yearly value of one pharmacy patient

0
sec

to make a first impression on your website

What We Build

Pharmacy-specific. No generic templates.

01

Local Search Dominance

"Pharmacy near me" in Edmonton, Calgary, Red Deer—wherever you are—you show up first. Google Business optimization, local SEO, review strategy.

02

Website That Converts

Fast, mobile-first, designed to make "call now" the obvious next step. Not a template—built for your pharmacy.

03

Automation

Refill reminders, appointment scheduling, patient communications running automatically. Your team focuses on care, not admin.

04

Ongoing Optimization

Monthly check-ins. Real data. We tell you what's working, what's not, what to do next. No vanity metrics.

We Only Work With Pharmacies

Not restaurants. Not retail. Not "healthcare in general." Just pharmacies.

We know the regulations. We understand patient relationships. We speak your language.

Generic agencies don't get pharmacy. That's why we started this company.

Common Questions

How can my pharmacy compete with Shoppers online?

Local SEO. Shoppers has brand recognition, but you can rank higher for specific local searches. "Pharmacy near me" results are based heavily on proximity and Google Business optimization—not corporate budget.

What if I'm part of a franchise?

Franchise support is usually baseline—templates that look like everyone else. You own your Google listing, your local reputation, your patient relationships. We help you stand out within your franchise.

How long before I see results?

Google Business improvements show within weeks. Website and SEO gains typically take 2-4 months to compound. We set realistic expectations upfront—no magic overnight promises.

What does it cost?

Depends on scope. We don't do cookie-cutter pricing because pharmacies have different needs. Free assessment first, then a clear proposal with no hidden fees.

Ready to Be Found?

Free assessment. Honest feedback. No pressure.

Get Your Free Assessment →

Let's Talk

Tell us about your pharmacy. We'll analyze your current online presence and give you honest feedback—even if you never hire us.

1 You reach out
2 We analyze your online presence
3 30-min call with findings
4 You decide
info@hysolutions.ca